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Morning Educational Sessions


Knowledge Lab: The New Next

8:00 a.m. to 10:00 a.m.

So what's the new next? Well, question no more and discover new ideas that will quickly become the norm in associations. The Knowledge Lab provides you with five learning stations and loads of information to help you discover ideas for your association. You can stay at one station or browse around for tidbits on a host of topics.

Station 1

Station 1: PURL's: New solutions for reaching members
Mark Sterne, President, Express Printing & Promotions, Inc.

Learn how PURL’s (personalized URL’s) can help with many association challenges including retention and recruitment, reaching out to students and younger members, identifying member needs, SIG enrollment, increasing meeting attendance, enhancing your database and measuring ROI. PURL’s allow associations to target, segment and speak to members individually, test different messages, and improve responses and results of marketing campaigns.

Station 2

Texterity: Digital Publications
Kim Kett, Director of Business Development, Texterity, Inc.
Bob Ludwick, Vice President of Sales, Texterity, Inc.

Take your publications to the next level and go digital! If you are considering a digital edition of your prized magazine or publication, hear how Texterity worked with Association Forum to create digital FORUM. Digital publications can provide your members with interactive reading and allow easy distribution and tracking of user interests and content searches.

Station 3

Learning from Second Life
Debra Bachman-Zabloudil, CAE, CHE, President, The Learning Studio Inc.
Dave Zabloudil, Principal, UpImage

Gain insight that will help you to demystify Second Life and how it can be used for interactive association educational experiences! Join professionals who will share the many interactive applications that you can use in this platform, and how members can meaningfully connect through this new medium. At this station you can discover stimulating ways to maximize your capacity in a growing virtual community. Learning through Second Life can enhance the face-to-face classroom by providing learners with an experience that can be seen and touched through interactivity and connectivity.

Station 4

Gaming for Education
Tom Kim, Executive Producer, GDC Radio / Gamasutra Podcast

Ever considered gaming to engage your members? Come to this station and gain insight on gaming for adult learners. If you want to provide new and exciting ways to deliver content, train staff and orient members to this intriguing education option! Gaming is no longer just recreation and increasingly more organizations are using interactive play to garner the attention of diverse member interests.

Station 5

Advanced Applications: Web 2.0
Donavan Vicha, Web Developer, American Library Association

Wikis, YouTube, Blogs, V-logs. You've either heard of them or seen them before, but hear what's next in Web 2.0. You will learn how associations can blend platforms to deliver new media to members. Be inspired to deliver cutting-edge information while expanding your horizons in technology and interactive platforms. Hear how the American Library Association is using these interactive tools to engage members.

LEARNING EXPERIENCES

8:30 a.m. to 9:30 a.m.

To Join and Engage

Decision to Volunteer

ASAE & The Center's groundbreaking research study, Decision to Volunteer, tells why people do or don't volunteer.  What do the findings mean for your organization?  Join members of the study team as well as representatives of participating organizations for a discussion of the major findings and the practical ways they are being used.  You're sure to walk away with a better understanding of what motivates people to volunteer and how to manage them more effectively.

You will:
    * Hear from an ASAE researcher who will discuss Decision to Volunteer
    * Discover how to keep your members engaged
    * Obtain first –hand information from participating organizations
    * Learn how you can implement strategies to mobilize your members

Return on Investment

Creating ROI: The Future of Association Meetings (TBD)

In an economy where employers are paying close attention to spending, will your meetings provide a return on investment? This session will explore how to plan and market your meetings to ensure ROI. As organizational policies become leaner for travel and spending, your association will need to clearly deliver value in education. Deliver high impact meetings and employers will send members despite inflation and economic concerns.

You will:

  • Learn how to create a value proposition for association meetings.
  • Identify new opportunities to ensure return on investment.
  • Gain tips to clearly market ROI for your meetings.
  • Hear from association professionals who plan meetings.

The Experience Factor

Staging Memorable Meeting Experiences

In this interactive session, Scott Lash, marketing director of Strategic Horizons LLP, describes and exemplifies successful methods for turning mundane meetings into memorable and engaging experiences. This session takes participants through key models of The Experience Economy, the best-selling book written by Strategic Horizons founders Joe Pine and Jim Gilmore. In addition, Scott will draw on techniques developed during his 11 years producing the company's annual flagship public experience, thinkAbout, which has been covered in leading business publications including Time, Fast Company, and Inc. magazines.

You will:

    * Engage in an interactive session and;
    * Hear from an Experience Economy expert.
    * Gain insights to provide memorable meeting experiences and;
    * Receive tips that will help you to transform your meetings.

Information Age; Ownership Haze

Who Owns Information in Cyberspace?

This session will explore the complexities of information sharing in Cyberspace. Discover how emerging trends and policies will impact your association's ownership rights for document sharing, copyright and intellectual property protections. You will be engaged to think about how data is shared and protected online as digital information is more easily accessible. Hear the implications for sharing sensitive and protected information through e-commerce, e-mail and social networking platforms.

You will:

  • Increase your ability to address ownership issues in cyberspace.
  • Understand the implications of sharing information using various media.
  • Receive answers to questions that may impact your association.
  • Obtain pertinent information from legal experts who work with associations.

Beyond Contract Lines

Maximizing Negotiations in a Tough Economy

Sharpen your skills and improve your ability to move beyond words and get results. There are lots of opportunities for contract negotiations when planning meetings. Participants will examine the many aspects of meeting planning and identify opportunities for negotiating rates, rooms and other costs.

You will:

  • Hear from a panel of experts to help you maximize negotiations.
  • Receive insight to polish your negotiation skills.
  • Learn how to look for unstated opportunities.
  • Benefit from peer-to-peer sharing.

Building Innovative Gateways

Big Opportunities for Small Associations

When you're small, you do it all ... small-association CEOs and staff have to be generalists AND specialists. Is the crush of day-to-day administration bogging down your ability to think and act big? Tough times can provide a special opportunity for the small, more nimble association to take advantage of opportunities they didn't dream existed. Learn from associations of 1- 10 staff who were able to: increase their membership by over 50%; create a trade show that outperforms the industry giants, influence legislation and policy by leveraging their power; become their industry's "definitive resource" through an online team of industry experts; and much more.

In this unique and riotous awards-show format, Ken and Cindy will bestow learning examples for Small Association leaders:

  • Little Engine That Could - Most innovative idea for a small association to tackle
  • Titanic - Idea that resulted in a near or real disaster, now known as "our learning experience"
  • Joe "Comeback Kid" Montana - Best recovery strategy for an idea that didn't turn out quite like it was planned
  • Milton Drysdale - Creative idea that was done on the cheap ... real cheap

PRESENTERS:
Cynthia C. Crouse, CAE, Chief Executive Officer, International Association of Diecutting and Diemaking
Kenneth J. Luurs, CAE, Executive Director, National Association of Bond Lawyers

Breakfast Roundtables

8:30 a.m. to 9:30 a.m.

CEOs: How to Foster Knowledge Communities

This session will explore how CEOs can foster knowledge communities in their association to support members and public interests. Learn how to advance the community of industry expertise through Web interaction, virtual meetings and subject matter experts. Encourage innovation in your association for shared learning among the board and C- level staff and watch the benefits throughout the entire organization. Associations are key providers of resources and information and this session will help you to build a powerful and meaningful knowledge exchange community.

CFO Roundtable Breakfast sponsored by

Safeguard Your Associations’ Meetings from UBIT

Learn how you can help to ensure the success of association meetings! This session will address legal and financial considerations for gift giving, raffles, sponsorship, advertising and other transactions related to association meetings. Join your colleagues and discuss the issues impacting associations. Discover insightful practices for communicating risk to staff. At the end of this session you will walk away with knowledge to help you protect the association and communicate strategically with staff.


Make the Most of Your Membership

8:30-9:30 a.m.

Take advantage of the resources and benefits available to you as a member of Association Forum. If you are not a member, come and hear what you are missing. Learn about Forum resources, networking and volunteer opportunities, and have a chance to ask questions and meet association professionals and executives as well as hospitality and business service supplier partners. Get engaged in a growing, evolving, changing association community.

 

Professional Practice Comment Sessions

10:00 a.m. - 11:15 a.m.

One of the benefits of membership is that you get to make a difference. Association Forum's Professional Practice Committee is working on two new professional practice statements to be added to the association profession's only set of standardized practices. These statements are used by CEOs and other top-level executives across the country who seek to make decisions based on a consistent body of knowledge and peer review.

The topics currently under development are: Governance Structure, Performance Metrics and Reserve Polices

Each topic will have a separate comment session in its own room. Participants in the sessions will be presented with a draft of the statement to review, comment on, discuss, debate and enhance. For more information and to see current professional practice statements, please visit the Forum's wiki (www.associationwiki.org) or click directly on the statements above.

Nancy Giles Takes Center Stage

10:00 a.m. - 11:15 a.m.

NANCY GILES

Nancy Giles says what the rest of us are thinking! Her commentaries on CBS News Sunday Morning have ranged from "High Heels are Evil" to a touching tribute to Dr. Martin Luther King, Jr. No matter how touchy the subject, Nancy will address it with her unique perspective and irreverent style. She'll make you laugh and she'll challenge you to think - about politics, race, gender, Zen and the art of air travel.

Showcase Reception and Lunch

11:30 a.m. to 1:00 p.m.

Showcase Reception

The Showcase reception is a traditional crowd pleaser. This is the time of year to celebrate achievements, meet friends and create new opportunities for the year ahead! After a morning of unparalleled education, head to the reception and lunch will immediately follow. Be a part of the much-awaited reception and connect with your colleagues!

Showcase Lunch
Plan to be entertained and amazed!

Year to year, lunch is a Showcase delight for good food and entertainment. Columbus Hall is designed for attendees looking to decompress with quiet time and a tranquil experience. This is the perfect space if you want to catch up with colleagues away from the bustling excitement of the Grand Ballroom.

The internationally known Jesse White Tumbling Team will thrill those in the Grand Ballroom! Established in 1959, the Jesse White Tumblers frequently can be seen during half-time shows for the national leagues including the NBA, NFL and more. The Jesse White Tumblers will thrill and electrify you with their bursting energy.

Whether you choose Columbus Hall or the Grand Ballroom, there will be plenty of food and opportunities to connect with colleagues and meet new ones!